Vice President of Digital Revenue & Experiential Operations
Shakyna Bolden is the Vice President of Digital Revenue & Experiential Operations for Will Packer Media (xoNecole and WP Narrative). She is responsible for overseeing all brand partnerships and integrated marketing campaigns.
Over the past 4 years she’s led ad revenue operations for xoNecole while simultaneously creating branded campaigns that amplify the lifestyle, social impact and wellbeing of millions of women of color worldwide. She expertly leads a team that ideates, pitches and negotiates custom, multi-platform campaigns from the ground up with elements of experiential events, original video, audio (podcasts), editorial and social content. She leads the full spectrum of digital media activity which includes Brand Partnerships and Sales, Integrated Marketing, Client Services, Media Planning and Ad Operations. Top clients include Toyota, Ulta Beauty, Tampax, Shea Moisture, European Wax Center and Pfizer to name a few.